The Windows 8 connection
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'Moving on to Windows 8, Balmer stressed that it was designed 'in a forward-looking way' and operates around the central philosophy that 'people want to be mobile, without compromising the productivity PCs are known for.
He invoked a bet that Microsoft co-founder Bill Gates and Paul Allen made at the firm's founding - 'hardware and software, pushing each other' - and spoke through previous hardware patents the firm had embarked on, such as the Xbox, Kinect and webcams. Then, finally, a video to introduce it - Metal warps in the air above a desert to reveal the word Surface.
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