Puma launches Social Dream Team App
Puma has created an innovative new app called "The PUMA Social Dream Team" in conjunction of the release of their Spring-Summer 2012 collection. Users begin by clicking on http://go.puma.com/ST, before going to a dashboard that will allow them to choose a series of different functions. One function in particular is the 'Analyze Me' function which identifies the user's team role based on the social activities he's logged in facebook in the past months. A Polaroid picture generated from the user's profile picture will be seen together with their special traits.
There are six social activities to choose from, each with different Teammate roles to be filled. There's the Gig Night, The Night on the Town, The Big Feast, Ten Pin Action, Bar Games and Karaoke Night. The user can also be the Captain of their own Social Dream Team.
In each activity, the Captain's friends' team role is identified based on social activities they've logged in the past few months and every roles is matched with the perfect PUMA Social product like the Bolt Lite Lo and the classic PUMA Suede.
"With this campaign, we aim to help consumers exit their niche social borders to socialise with other likeminded people they have never socialised with. As we embark on this social arena for the third time, we believe everyone can benefit from being in a social group-type setting, celebrating and having fun together; after all, fun is always best shared with friends, or with likeminded individuals," says Gabriel Yap, Head of Marketing, PUMA Malaysia.
The PUMA Social Dream Team app is a really fun way to discover the roles everyone plays in their Social team. It makes for good laugh too. A series of interactive team mate photo booths will be located at key areas within Kuala Lumpur made available to consumers as a promotion for PUMA Social Dream Team app. For those who may have forgotten or lack the access to the internet will get opportunity to do so at the photo booths provided.
The photo booths will be available at Golden Screen Cinemas, One Utama, Bandar Utama from 18 May till 8 June 2012; the PUMA Store, Sunway Pyramid from 18 May till 1 June 2012; the PUMA Store in Suria KLCC from 2 June till 13 June 2012; and finally, at the Beer Factory, Sunway Giza from 8 June till 14 June 2012.